ISM – International Sweets and Biscuits Fair
AD Evropa attended the largest fair of the confectionery industry in Cologne, Germany with their own exhibition stand.
The ISM – International Sweets and Biscuits Fair was held in Cologne, Germany from 26th until 29th January, 2014. ISM is a forum for establishing business relationships and the opportunity to be introduced to new potential partners, and this is in fact what makes this fair so successful. The fair was designed as an international platform intended for suppliers and buyers from the confectionery industry.
This year, 1.476 exhibitors from 68 countries participated in this large and most important world fair for sweets and biscuits. The wide spectre of products – from chocolate and sweets of all sorts, to cookies and pastries – was presented by the market leaders, as well as by small and medium companies. The nations with the leading exhibition stands were Italy, Belgium, France, Spain, The Netherlands, Great Britain and Switzerland with additional key participations from Brazil, China, Poland, Turkey and the USA.
Important trade associations and leading importers from the entire world attended the ISM, as well as buyers from retail trade. Exhibition halls were visited by more than 35.000 trade visitors from around 140 countries.